Experiences at Imagicaa and Writopedia

As a sales and marketing intern at Imagicaa, India's largest theme park, I Conducted end-to-end market research and competitive analysis using surveys to identify 5 positioning gaps, 3 top customer needs, and 4 emerging B2B trends among school and corporate clients; increased bookings valued at $30K • Designed and implemented 3 omni-channel sales initiatives targeting mid-size B2B school and corporate clients by aligning offers with client’s needs, improving lead qualification rates by 25% • Developed targeted outreach plan by analysing customer segmentation data, tailoring outreach by customer – schools prefer plans, mid-size corporates prefer discounts; grew sales 10% MoM and enhanced engagement of 20 clients by 25%

At Writopedia, a content agency, I spearheaded digital SEO audits for 10 clients, using SEO tools (Ahrefs, Semrush) and engagement performance trackers, identifying underperforming channels to create content pivots; grew site visits 10-15% and social media followers 5-10% • I developed a content strategy for 10 clients by assessing existing content, identifying gaps to enhance content for websites and social media channels (e.g., Instagram, Twitter), increasing online engagement up to 50% and revenues up to 15% • Promoted from freelance to part-time after 6 months, based on consistent delivery of data-informed insights that elevated campaign ROI by 12% and client satisfaction on average of 15%