Stealth Start-up experience (Shhh...it's a secret)

When I joined Varsinix, an early-stage behavioral health AI startup, there was a strong product vision but no defined path to market. My role was to build one that could scale.

I started with focus. I defined our ideal customer profile and segmented the market to find where our AI delivered the clearest value, then built positioning and messaging that turned complex AI capabilities into outcomes healthcare stakeholders care about.

In healthcare, credibility comes before customers, so I designed a pilot-led go-to-market approach. Through targeted, account-based B2B outreach, I secured strategic advisors and pilot partners who validated the product in real-world settings and laid the groundwork for future growth.

To make that growth repeatable, I built the systems behind it: outreach pipelines, partner workflows and lifecycle processes that take each relationship from first contact through onboarding and engagement. I set up KPIs and funnel tracking to guide decisions and to put limited resources where they would have the most impact.

I also manage cross-functional tech projects and bring partner feedback directly into product priorities.

The result is a go-to-market foundation Varsinix didn't have before: clear positioning, a credible network of advisors and pilots, and scalable, data-driven systems ready for the company's next stage of growth.