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Where this started for me When I was working at Writopedia, India's first content agency, SEO and SEM weren't abstract concepts, they were my daily toolkit. Writing a blog post for Thomas Cook was my first assignment. I was given a comprehensive Excel file that included the target search intent, expected structure, and necessary keywords. I recall being genuinely interested in the reasoning behind it all as I stared at it. My manager walked me through it, and something clicke

Where it began  I was in 11th grade when my dad looked at my school business project and said, "You should aim for a career in marketing and management."  The project was a product called Dream-o-Dairy ,  a yogurt brand .In order to support my claim that it was "the taste of joy," I prepared the yogurt at home and brought it to class on the day of submission. My teacher didn't just grade it. She ate it. A seed was sown in that instant. Marketing, I realized, isn't just about